Our Blog

4 Tips for Communicating with Millennial Healthcare Providers

An Intro to Millennial Healthcare Providers (mHCP) - Pharma Sales and Marketing

3 Things to Know About Millennial Patients and Healthcare Providers

[Infographic] A Day in the Life of a Pharma Sales Rep

Make the Transition from ‘Healthcare Sales Rep’ to ‘Trusted Product Knowledge Advisor’!

The Future of CME Events for Pharma Sales Reps

Faster and Smarter Call Recording and Sample Management - Pharma Sales

[Infographic] 7 Habits of Highly Effective Pharma Sales Reps

Beyond the Pill: 4 Digital Healthcare Opportunities You Need to Know About!

[Infographic] Your Essential Guide for Digital Pharma Sales Success

Achieve Effortless In-Field Pharma Sales Execution

Infographic - Conquer the Trade Show with Lead Generation and Nurturing

The Road to Digital Success for Pharma Sales and Marketing

[Infographic] 5 Tips for Effective Pre-Call Planning!

How to Accelerate Pre-Call Planning for your Pharma Sales Process

7 Habits of Highly Effective Pharma Sales Reps (Pharma Sales and Marketing Trends)

Achieving Pharma Sales Success with Closed Loop Marketing

[Infographic] 5 Reasons why Pharma needs Adaptive Sales Enablement

Why you need Adaptive Sales Enablement in Pharma Sales and Marketing

Infographic - What is Sales Enablement? The Simple Version!

How can we use mobile sales apps to improve pharma sales?

How to Achieve Multi-Channel Digital Sales in Healthcare

Why is multi-channel a must-have for a pharma sales process?

[Infographic] Improve the pharma sales process with a patient-centric model!

How can patient centricity improve the pharma sales process?

[Infographic] How Social Media can Improve Your Pharma Sales and Marketing

How to Use Social Media for Pharma Sales and Marketing

End-to-End Automation for Healthcare Cost Controls - Pharma Sales and Marketing Trends

3rd Party Apps for Healthcare Cost Controls – Pharma Sales and Marketing Trends

Overcome 3 Major PSR Challenges with Pharma Sales Enablement

What is End-to-End Evidence? How can it Improve Pharma Sales and Marketing?

Infographic - What do Healthcare Providers want from Pharma? Authenticity.

Part 2: Healthcare Providers want Authenticity from Pharma

Part 1: Healthcare Providers want Authenticity from Pharma

Declining Trust in Healthcare, Need for Social Media - Pharma Sales and Marketing Trends

Infographic - Pharma Sales and Marketing Content

Declining Access to Healthcare Professionals - Pharma Sales and Marketing Trends

Pharma Sales and Marketing Content Desired by Healthcare Professionals

How e-detailing Improves Pharma Sales and Marketing

Examples of Account Based Marketing in the Sales Process

How to implement an ABM strategy, and which sales rep software is required

Problems with Account Based Marketing for Digital Sales Content

When to use Account Based Marketing in the Sales Process

5 Reasons to Use Account Based Marketing for your Digital Sales Content

Understanding the Recent Spike of Account Based Marketing in the Sales Process

The Sales Stack Maturity Model for your Sales Rep Software Investments

Identifying the Best Sales Enablement Solution

A Case for Digital Content Created by Sales Reps

3 Reasons Why Sales Shouldn't be Creating Digital Sales Content

What do Sales Reps want from Digital Content Sales Material

Why Sales Doesn't use Digital Content Created for them

Tips to Optimize Digital Content Sales and Marketing Analytics

Digital Content is Better when Sales and Marketing Work Together - Infographic

How to Unlock Data-Metrics across your Sales Process

3 Ways Predictive Analytics Optimize Digital Sales and Marketing

Data and Analytics Challenges in Digital Content Marketing

4 Ways Executives Benefit from Sales Enablement

Earn Executive Buy-In for Sales Enablement

Create IMC that Includes the Sales Team and Sales Enablement

Why All Marketers Need Sales Enablement

4 Tips to Maximize CRM ROI for stronger Digital Sales

Fixing CRM Adoption in your Digital Sales Process

How to Choose the Right CRM for Holistic Sales Performance Management

What is Sales Enablement? A Definition for 2016

What Sales Stack Technology should you use for your Sales Process?

How to Pick Your Sales Stack for Real Sales Enablement

Most Popular Digital Content Management Solutions

5 Digital Content Management Lessons Pioneered by Netflix

Trade Show Lead Capture and Conversion Best Practices and Sales Enablement

Trade Show Stats for Lead Generation & Sales Acceleration

Handling Objections to Sales Presentation by Industry [Sales Objection Series 4 of 4]

The Sales Process: Responding to Objections in 3 Steps [Sales Objection Series 3 of 4]

The Sales Process: Responding to Common Objections [Sales Objection Series 2 of 4]

Understanding Objections and the Influence of Digital Content [Sales Objection Series 1 of 4]

How and Why Marketing Dollars are Influencing P&C Insurance Digital Sales

Is P&C Insurance in the Midst of a Major Sales Process Disruption?

3 Bad Habits of Marketers: How Can Sales Enablement Help

5 Bad Habits of Sales Reps: How Can Sales Enablement Help

Have a Happy New Year from SKURA!

SKURA’s 2016 Sales Enablement Predictions

Happy Holidays from SKURA

Developing your 2016 Digital Content Marketing Calendar in 4 Steps

How to Develop a Sales Playbook for your Digital Content Library

What is a Sales Playbook and How Does it Benefit Digital Content Marketing?

A Stronger Sales Enablement Strategy in 2016

3 Ways to Meet your Buyers Where they want to be Met with Skura Sales Enablement

Sales and Marketing Alignment: Who's In Charge?

4 Ways to Create Sales and Marketing Alignment

Netflix-Inspired Marketing Strategies and Sales Enablement

The Science Behind Visually Appealing Digital Content Marketing

How to Create a Digital Content Marketing Strategy

Top 3 Tactics used by Best-in-Class Digital Content Marketers

How to Optimize your Sales Process with Subject Matter Experts

How Sales Enablement Helps Create Stronger Sales Training

Skura Corp. eBook Details Challenges Facing Sales Reps and Marketers in 2015 and Beyond

5-Steps for Digital Content Communication Planning

The Influence of Channels on Digital Content Management & Communications

Happy Halloween!

The Sales Process: Buyer Decision Journey Stages

The New Decision Journey and Appropriate Digital Content Strategies

3 Reasons Sales Reps Aren't Using Digital Content Created by Marketing

The Current State of Content Marketing

5 Ways Sales Enablement Can Create a Seamless Omni-Channel Strategy

Today's Buyers are more Empowered! - Infographic

Understanding a Seamless Omni-Channel Sales Process

Mobile Sales Enablement: How will Tablets Enhance Your Marketing?

Defining Mobile Sales Enablement

Introduction to Omni-Channel Engagement for Effective Digital Sales

Buyer Persona Best Practices for your Sales Process

How an Empowered Buyer Impacts the Sales Process

What is a Buyer Persona and How Does it Influence Digital Content

The Role of Sales Enablement for Buyer Persona Mapping

How to Determine the Right Sales Enablement Software

The Changing Role of the CMO for Digital Content Sales and Marketing

Executing an Effective Sales Process; Tactical Priorities for 2015

Why use Sales and Marketing Alignment, and 5 Best Practices

Content Management & Digital Sales Success through Social Media

5 Quick Tips for Sales Performance Management among Reps

A Lesson in Content Management and Communications from Donald Trump

What is Sales Enablement? A Sales Enablement Definition for 2015

Applying the Science of Motivation for Real Sales Enablement

Which Digital Content Types to use for Each Purchase Decision Stage

How to Compose Blogs for Improved MQL Acceptance and Sales Enablement

The 2 Reasons that Sales Training Fails to Improve the Sales Process

Blogging for Sales Acceleration; Why Blogging Matters 101

How Tablets and Mobile Sales Applications Improve your Sales Team

How to Tailor Digital Content to Purchase Decision Stages

Top 10 Reasons Content Marketing Damages the Sales Process

Are you looking for dynamic and engaging digital sales content?

Why Email is Failing Your Sales Process

4 Steps to get your Customers to say YES with digital content

How to Overcome Coaching Challenges and Optimize the Sales Process

Digital Engagements are Changing the Sales Process and Buyer Behaviour

Sales Enablement for Reps who are Walking, Talking, Turnoffs

How to Leverage the CRM System for Predictive Sales Enablement

Closing More Deals: How to Improve your Sales Presentation [Part 5]

Achieving Sales and Marketing Alignment for a Viable Sales Strategy

Being Conversational: Tips to Getting More Out of Your Sales Presentation

Skura SFX Releases Co-Browsing: Enhances Adaptive Sales Enablement through Accessible Multichannel Excellence

How to Produce more Relevancy from the Sales Process

How to Choose the Right Metrics for your Sales Process

Closed Loop Marketing: Ending a Generation of One-Way Traffic

Lines in the Sand: Multichannel Engagement for Sales Acceleration

The Devil is in the Details: Sales Enablement KPI

Is Content Overload Impacting your Sales Process?

8 Tips for Being an Effective Boss: Unlocking 'Social' Sales Enablement

Sales Enablement Solution: Collateral Storage or Something Better?

Closing More Deals: Sales Process Benefits of Gaining the Right Followers on Social Media [Part 4]

The Meaning of “Like”: Ingroup Bias for Sales Enablement

This Life Hack Propels Content Management & Sales Enablement Success

Capturing Your Creativity and Enhancing Your Sales Process

Closing More Deals: Developing Buyer Personas [Part 3]

3 Questions Reps Can’t Answer (Psst, Sales Enablement Can!)

The Small things that make a Big Difference in Sales Success

Order in the Court: Sales Enablement for Marketing & Sales Harmony

Free Sales Enablement: What You Don’t Know Will Kill You

Overriding Human Condition for Sales Enablement

4 Steps for Content Marketing: Slow Down, Sell Faster

Closing More Deals Best Practices: Creating a Unique Customer Experience through Customer-Centricity [Part 2]

Closing More Deals Best Practices: Improving Content Management [Part 1]

The Importance of Sales Synergy

The Case for Sales Enablement Infographic

GUEST BLOGGER - Peter Ostrow: 21st Century Selling Comes of Age

Two Prerequisites: Marketing Automation & Sales Enablement

Are Your Sales Analytics Failing You?

Sales Enablement: For Reps, Productive > Busy

GUEST BLOGGER - Peter Ostrow: Which Half of YOUR Marketing Budget is Working?

Bad Onboarding Symptoms Diagnostic: Sales Enablement for New Hires

Sales Enablement: Forecasts More Accurate than the Weather Report

Sales Enablement Strategy: Go Mobile or Go Home!

Sales Enablement: Customer-Centric Tools for Uncertain Pharma Times

GUEST BLOGGER - Peter Ostrow: What do you mean, "Margin Matters"?

Effective Sales Managers Cultivate Morale for Sales Enablement

The Guide to “No”: Time Management as Sales Enablement

Time-Lapse Sales Enablement: Small Changes for Success

Sales Training Process: Overcoming Objections

Sales Enablement Success: 5 Leadership Tips for Proactive Sales Execs

The Importance of Trust & Customer Engagement

3 Ways to Harness Content for Sales Enablement

Closing the Gap: The Importance of Sales and Marketing Alignment

GUEST BLOGGER - Peter Ostrow: The Sales Rep as Micro-Marketer: Welcome to the Last Mile of the Content Kingdom

3 Tips to Keep Your Elevator Pitch Going Up Using Sales Enablement

#1 Trend of 2015: Mobile Sales Enablement

Sales Process: Building a High-Performance Sales Team

Guest Blogger- Peter Ostrow: Are You Ready for a Trip to Hill Valley?

HTML5: Steve Jobs, Angry Birds & Sales Enablement Platforms

CRM vendors are good at CRM....that's it!

Sales Enablement: Top 3 Content Snafus of 2014

Top 5 B2B marketing predictions for 2015

Choosing the Right Sales Enablement Solution for Your Business

Sales Process: Ensure Sales Reps Become Successful Out on the Field

How to Thrive with Sales Enablement Data

Understanding Mobile Sales Enablement

Sales Enablement Platform to Achieve Success in Content Collateral

Sales Process: Why You Need to Ask the Right Questions

Pharma Sales: iPads & eDetailing for Digital Sales Enablement

3 Hard-and-Fast Sales Enablement Questions

Common Mistakes Marketers make when it comes to Marketing Automation

Sales Enablement for a Work Force that Seeks Meaning

5 Ways to Enhance Customer Engagement on Social Media

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

Connecting_the_dots_with_CRM_and_Mobile_Sales_Enablement_Integration_-_Blog_Post

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all