Our Blog

As a sales enablement company we are often asked the simple question of 'Well, what is sales enablement?' The struggle is that there has never been a simple answer.

The digital sales technology landscape, and sales enablement, are constantly changing and evolving, meaning that a definition that applied in the past may not accurately depict sales enablement today and tomorrow. 

Today sales enablement technology serves multiple functions including: digital content management, multi-channel sales capability, and closed-loop marketing analytics. As well as providing companies with the quantitative benefits of reducing unneccessary costs and elminating wasted time. 

With the overwhelming number of technologies and information out there it can be quite difficult to answer the question 'what is sales eanblement?', so we've decided to create an infographic to help others understand. Here is our beginner's guide to sales enablement.

Understanding mobile applications for sales enablement can be a difficult topic to wrap your head around. With so many definitions floating around, it is hard to pinpoint what using a mobile sales application actually entails. 

Manifesting dreams: it’s a topic tackled by motivational speakers, CEOs of startups, mystics, education professionals, marketing managers and beyond. How does something go from one great big idea to one great big success?

Human lives are carefully constructed around a hardwired inclination to avoid pain and suffering. If we’re lucky enough to have the resources, we stay indoors during tornados and we don’t drive during ice storms. We lock our doors when a madman is on the loose, and our countries build up national security. We earn paychecks and keep savings accounts. We visit doctors for regular checkups, buy food to eat, keep clean water to drink, and the list goes on.

If you’ve seen a video clip of the sun setting below a desert horizon where time passes on fast-forward, and each movement looks unusually pronounced, you’ve likely seen a creation of time-lapse photography. Perhaps you’ve seen a construction project captured by time-lapse photography, and watched a home appear in a 30-second clip that shows the building action, from the lay of the foundation to the finishing touches on paint. 

To create a time-lapse clip, photographers take hundreds of single photos of a sunset in action, for example. You’re viewing hundreds of single frames played together one after another, quickly. The method creates the illusion of a lengthy video played on fast-forward.

Sales execs play a vital role in the success of the sales team. They are responsible for setting the tone and culture of a sales organization, and they have the ability to make or break a company’s fortunes. Building a high-performance sales team is no small feat, but when done right, it can be worth a great return to an organization.

But what is it about sales execs that get the best out of their teams? What differentiates them from managers that don’t achieve the same results? Although it may be difficult to define what makes a sales exec great, there are qualities that differentiate top performers from those that lag behind.

Most of us have fallen into the habit of labeling content like blog posts, infographics, whitepapers and presentations as “marketing content,” imagining that content serves as an advertising tool that drops potential customers at the salesperson’s doorstep, who takes it from there. In reality, content can guide customers, and salespeople, through every step of the sales pipeline. Oftentimes, what we label as “marketing content” can also be used as “sales content.” The content you use now for advertising may serve a larger purpose if it is effectively used throughout the entire purchasing process. Here are the beginner’s commandments for kick starting a sales content strategy:

We don’t wait for a momentous life experience to share a story with 1,000 of our closest friends. We’ll shout from the Internet’s rooftops about almost anything. When we hire a photographer and receive the photo proofs, we thank them publicly on Facebook and share every last one of the copies on Flickr. We post on Yelp to complain about poor car rental service and we mention the name of the representative involved in the mix-up. We Instragram a nice lunch at a new restaurant and link it to the restaurant’s page. We Tweet 140-character complaints at airlines when our plane is taxied for too long on the runway.