Our Blog

Today we’re expanding on our 'bad habits' topic by putting marketing under the microscope and analyzing 3 bad habits of the marketing department and how sales enablement can help to break them.

 For many of your customers, sales reps are the face of your company.  Making sure that they put the right foot forward is not only a reflection of your company, it can also make or break a sale. This week we’ve compiled a list of the top 5 bad habits of sales reps and how sales enablement can help fix them.

With 2015 drawing to a close, we’ve compiled a list of our sales enablement predictions for 2016.

The New Year is almost here! If you’re making a resolution to be more organized when it comes to your content marketing efforts in 2016, then pay attention! Developing a content calendar is an effective tool for managing your content marketing efforts because they allow you to organize and create your content ahead of when you need to use it. This week we discuss 4 simple steps that will help you organize your content marketing in the New Year.

Earlier this week we discussed sales playbooks- what they are and why they’re essential. In case you missed that post, you can find it here. Today we’re discussing how to develop your own sales playbook using 4 simple steps, and conclude with some common mistakes to watch out for when it comes to creating your playbook.

This week we’re taking an introductory approach in analyzing the sales playbook. If you haven’t heard of a sales playbook or aren’t using one yet, this blog will certainly be of interest to you.

As 2015 draws to a close, we discuss the top 3 ways that we think will assist you in building a stronger sales enablement strategy in the New Year.

Earlier we discussed 4 ways to successfully achieve sales and marketing alignment (in case you missed it, you can find that post here). Achieving total sales and marketing alignment doesn’t happen overnight. Once alignment begins, many face the challenge of determining who owns the planning process, and which department has the final decision-making power.

Are you experiencing your sales and marketing teams fighting like cats and dogs? Then you might want to listen up! This week we’re discussing the best ways to create sales and marketing alignment.

This week we analyze how streaming content provider, Netflix, is inspiring B2B content marketing strategies through a comprehensive investigation of the article "Engagement Marketing in the Netflix Era" published by Lookbook HQ, 2015. Find out how today's best sales enablement solution can help you execute a Netflix-inspired marketing strategy.