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In chess, experts refer to the opening, the middle game and the endgame. The best chess players are skilled at all three, and have spent years of practice to get there. The world of sales isn’t too different. You need an opening, a middle game and an endgame. In truth, you don’t even need years of practice to get there—but you do need sales enablement solutions.

When it comes to modern business, no one seriously suggests bringing back the telegraph or the slide rule. They’ve gone extinct, replaced by email and Excel spreadsheets. Yet many companies continue to use outdated and inefficient tools, hampering their sales force and weakening their potential revenue. Here are three relics of the business world that should be gathering dust—and here’s how deploying an adaptive sales enablement app can help you thrive.

When it comes to sales, there is always room for improvement. Whether it’s between the sales force and the marketing division, or between a salesperson and her customers, a lack of communication can hinder growth and productivity. Fortunately, by linking CRM with a sales enablement app, you can improve those lines of communication and reach your full potential as a company. Here’s why:

1. Expenses

It’s a no-brainer that every sales manager wants to increase productivity. Making that wish a reality is the great challenge of sales. The truth is that there’s no magic pill, no shortcut to success. However, following these four tips and deploying a sales enablement app can help bring your goals closer to fulfillment. Sales managers should think about productivity in terms of who, how, what, and where.

If you thought that you could repeat the same sales pitch to every customer that you come across, you must have been living under a rock for the past few years. The customer, today, is a lot more knowledgeable with readily available access to information around the web. For this reason, it is always beneficial to cater to each customer’s need individually and to provide them with information relevant only to them. This is achieved with the help of sales enablement apps. These apps are designed to equip your sales reps with relevant information and answers when engaging with a customer over a sales call. For example, if you are a manufacturing company, then your sales enablement software should enable your sales executives to share the right messages with the right customers at the right time.