When it comes to sales, there is always room for improvement. Whether it’s between the sales force and the marketing division, or between a salesperson and her customers, a lack of communication can hinder growth and productivity. Fortunately, by linking CRM with a sales enablement app, you can improve those lines of communication and reach your full potential as a company. Here’s why:
1. Expenses
Nothing is more harmful to a company than fumbling an order or an invoice. It hurts financially and it hurts your reputation. But errors aren’t a natural part of doing business. In fact, by linking CRM with a sales enablement app, you can ensure that the process runs smoothly from contact to closure. Moreover, you can eliminate those pesky errors and improve the bottom line.
2. Customers
The most important relationship is between the salesperson and the client. Unfortunately, many salespeople get bogged down with paperwork. As a result, the client relationships suffer. This can be easily fixed. Want your client’s orders tracked? A sales enablement app can do just that. Want your salespeople to have more time to interact with their clients? Again, a sales enablement app can help.
3. Productivity
Companies spend huge amounts of time and money trying to improve their productivity, often with little success. The solution may be easier than you think. A sales enablement app can track all of a salesperson’s activity on the CRM, which means that ordering and product sharing and plenty more are automated. Goodbye, unnecessary reporting. Hello, supercharged sales force.
4. Communication
On the football field, teams call plays in the huddle; on the baseball field, the catcher relays the sign to the pitcher. The lesson is simple: for any team, communication is key. When it comes to sales, the companies with the best and most fluid communication will have the upper hand. With fewer errors, less duplication and faster reporting, a sales enablement app can ensure that everyone is on the same page.
5. Organization
A stack of papers on the desk, file cabinets overflowing with folders, scraps of paper on the floor—those days are over. A sales enablement app gives you all the information you need, in a way that is easy to read and follow. Both the CRM and the sales enablement app are electronic. The result is more time for what matters—and a cleaner desk.
6. Customized
In this day and age, it’s not simply enough to offer the best product on the market. You have to offer the best product for your client. By using the enhanced reports of a sales enablement app, you can customize the client’s experience in order to ensure that they are satisfied at every step of the process.
The benefits of a sales enablement app have been proven time and time again. Have you thought about what integrating CRM with a sales enablement app can do for you?
