The road to revenue growth is directly dependent on the performance of the sales team, and there is nothing like revving up the sales team than doing so with the right technology.
Best-in-Class performers work to improve the sales process by employing the kind of sales enabling solutions that work to hit revenue targets and achieve revenue goals. Leveraging the right technology makes this happen, and making it happen for Sales often means leveraging the power of a CRM.
Customer Relationship Management (CRM) software empowers companies to understand customer needs (the real secret to hitting revenue goals). When customers know you are listening and responsive, in turn, they become more receptive to your brand or product. A CRM enables companies to map out the customer journey and really zero-in on the needs of the customer at each step of this journey. By having access to readily available history and activities associated with each customer, Sales is able to deliver the right message to the right customer, at the right time using the right channel.
A CRM really works to facilitate the process of creating a good sales enablement strategy and empowers Sales to do more as a result of more customer knowledge. It’s designed to allow sales reps to gain access to all relevant data pertaining to leads, contacts, accounts and opportunities, and works to ensure that information is continuously updated to achieve accurate customer data for effective customer engagement. With readily available statistics and figures at each stage of the sales cycle as well as the inclusion of all touchpoints in the face-to-face interaction and follow-up stages, a CRM works to shorten the length of the sales cycle and really empowers Sales to achieve more.
CRM and Mobile Sales Enablement
A sales enablement tool such as a CRM gives the marketing team real, quantifiable data on each customer. Coupling this with a mobile sales enablement platform means revving up sales performance. Best-in-Class performers know this. They’ve already connected the dots. They use the power of the CRM to nurture clients, increase opportunities, stay on top of the sales cycle, and respond to customer demands; and they do this while using a mobile sales enablement platform to increase engagement in the face-to-face interaction and follow-up stages.
From CRM to mobile sales enablement, the sales and marketing process gets streamlined, both departments have an agreed upon set of definitions of what constitutes a sales-ready lead and the loop between Sales and marketing gets closed – sales collects customer data, and marketing rolls out more targeted campaigns.
Isn’t it time to rev up your sales performance with CRM and mobile sales enablement integration?
