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Building the best sales stack for your sales process entails serious research into the sales support technology vendor landscape. As the industry grows each year (almost doubling every 5 years), understanding this landscape can be a challenge.

Forrester recently released their Vendor Landscape for Sales Enablement Automation software in an effort to map the market and address the above noted challenges.

Today’s article explores the challenge of identifying the right sales enablement software with insights from the Forrester Vendor Landscape: Sales Enablement Automation report..

It’s no secret that sales teams avoid much of the digital content that marketing teams are putting out. There are many reasons for this, but the bigger challenge is that sales reps are spending time creating content instead of focusing on selling, and time spent selling has been declining since 1998.

However, the content that sales teams do create is used more, liked more, and better meets the needs of sales reps in the field.

Today’s article will make a positive case for when sales reps should in fact be creating content, and how to make sure that content creation is done right for maximum impact across the sales process.

The marketing department is often the primary creator of digital content used for customer facing interactions such as lead generation and sales presentations. Unfortunately a lot of content created by the marketing team doesn’t actually get used.

Instead what we’re seeing are sales reps going out and creating their own content for their specific selling needs and challenges.

Today’s article explores digital content creation by sales reps, and why they perhaps shouldn’t be creating their own content.

Digital content marketing often includes the creation of digital content sales material such as case studies, ROI outlines, product spec sheets, financial charts, compliance paperwork. 3D schematics, and etc. which may support a variety of sales interactions throughout a buyer’s decision journey.

Unfortunately these investments tend to miss the mark on usefulness for sales reps and managers, and often add friction to the sales process.

Today we answer the quesion of what sales reps need for strong adoption of digital content sales material.

Data analytics in sales and marketing are as elusive as they are desired with many businesses struggling to make effective use of all the data they’re collecting. As we all know, not everything that can be measured matters, but making that distinction can be a challenge - especially once you consider the increasing volume, velocity, and variety of data that can be extracted from digital content marketing.

Today we explore the key strategies to make the most out of your data.

Sales and marketing alignment is a hot topic in 2016, but as marketers continue to create digital content marketing material that doesn't directly support the sales process, friction is added to the sales cycle and sales reps are left creating their own digital content over time.

Today's infographic  helps you understand the reasons why sales and markeitng alignment is a must have for business success in both sales and marketing. 

Data analytics are essential for effective digital content marketing, yet while most acknowledge that predictive analytics and closed loop marketing are essential for future success and optimization over time, most are failing to make effective use of the data inherently available with digital content sales and marketing operations.

Today we explore the top strategies you can employ for effective data analytics along your entire marketing and sales process.

The sales process continues to shift in accommodation of a new buyer decision journey that seemingly starts later and complicates efforts to establish relationships and add tailored value to each individual buyer.

While digital content marketing works to address these challenges, the increasing volume, variety, and velocity of data stemming from these operations tend to be poorly utilized for business outcomes.

Today we explore the many ways that predictive data analytics in digital content management enhance and even evolve sales process activities.

Data-analytics, predictive analytics, prescriptive analytics, sales analytics software, actionable insights, natural language processing, machine learning… sound familiar?

Analytics are big business in 2016 with keywords such as these placing as top of mind challenges for digital content marketers and sellers.

With the year in full swing we’ve decided to lay out the current state of and challenges within data analytics for businesses.

Marketing teams are facing a communications crisis trying to coordinate the communications of a global sales force. Marketing automation software has made digital content marketing accessible to many, but limits digital content awareness to lead generation, stopping short of coordinating sales communications.

Integrated marketing communication strategies are both preferred and profitable, but seemingly out of reach with current practices.

Today we look at how you can create an integrated marketing communications strategy that includes, integrates, and coordinates the sales force.