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Earlier we took a look at digital content management lessons learned from the industry players that does content management the best - and yes, I’m talking about Netflix.

Today we look at the most popular ways that you can manage your digital content and the implications of using these methods.

Netflix (and other streaming services like Hulu, Amazon, HBO Go, and etc.) aren’t just altering the way we consume digital content marketing, they’re changing our perspective on how digital content should be organized.

Today we look at some lessons taken from the teams who do it best.

The New Year is almost here! If you’re making a resolution to be more organized when it comes to your content marketing efforts in 2016, then pay attention! Developing a content calendar is an effective tool for managing your content marketing efforts because they allow you to organize and create your content ahead of when you need to use it. This week we discuss 4 simple steps that will help you organize your content marketing in the New Year.

Earlier this week we discussed sales playbooks- what they are and why they’re essential. In case you missed that post, you can find it here. Today we’re discussing how to develop your own sales playbook using 4 simple steps, and conclude with some common mistakes to watch out for when it comes to creating your playbook.

Are you experiencing your sales and marketing teams fighting like cats and dogs? Then you might want to listen up! This week we’re discussing the best ways to create sales and marketing alignment.

This week we’re discussing the impact that visuals have on the sales process. We share the science behind how visuals contribute to the effectiveness of any content strategy, and the ways that your sales process is enhanced.

This week we continue our conversation about content marketing looking at ways we can learn from best-in-class performers. Today we tackle how taking the time to create a content marketing strategy can significantly influence the success of your campaign.

Did you know that in a single day there are more than 2 million blog posts published? (Source: Content Marketing Institute, 2015). Add to that the countless number of social media updates, e-newsletters, and materials such as white papers.

The Internet is bursting at the seams with content, and that content is just multiplying daily.  Is your content breaking through the clutter? Content marketing is an area that looks a lot easier than it actually is. As a matter of fact, “only 33% of B2B marketers say their organizations are effective at content marketing, down from 38% last year” (Source: Content Marketing Institute/ Marketing Profs, 2015).

This week, we discuss how best in class performers are succeeding at content marketing through their strategy, budgeting, and ability to produce.

This week we are continuing our conversation about sale reps and the value of sales training. Today we discuss the importance of having sales reps on your team that are subject matter experts. We define what a subject matter expert is, how they benefit your team and how your sales people can become subject matter experts themselves.  

Earlier this week we discussed how the channel by which you deliver your message can impact the way a buyer interprets the meaning of that message. In case you missed it, you can check out our previous post here.

Choosing the right channel requires setting up a proper communications plan. For experienced marketers, this may seem redundant but the truth is, creating a communications plan helps you develop tailored and effective messages.  In turn, tailoring communications allows for a better understanding of your audience. Once this happens, you can determine what channel to use much easier and you can measure your efforts to figure out areas for improvement. 

Let's look at the 5 steps to creating an effective communications plan.