Understanding mobile applications for sales enablement can be a difficult topic to wrap your head around. With so many definitions floating around, it is hard to pinpoint what using a mobile sales application actually entails.
Topics: sales enablement solution, sales enablement, mobile sales enablement applications, digital sales aids, sales process, sales enablement success, sales presentations
Defining eDetailing: How to Improve Marketing and Sales Effectiveness
Posted by Kent Potts on Sep 8, 2014 11:23:00 AM
Marketing and Sales have always had to work together. It’s a game. Marketing is the point guard, setting up the play and passing the ball to the sales team at the perfect moment for the slam-dunk. But, setting up that “perfect play” is often easier said than done.
One of the main hardships of being unable to streamline the marketing and Sales process has to do with content. In fact, 41% of salespeople don’t know which marketing content to use, how to use it, or when to use it. Understanding which content to use and when to use it is a key element in every customer touch point. Luckily, there is a tool that can help solve this problem.
Topics: edetailing, edetailing software, sales enablement tool, sales presentations