Organizations across the pharmaceutical industry have adopted new tools to increase sales efficiency in the past two years. These tools include sales force automation (SFA) software to better manage reps and customers, and mobile solutions like smartphones and tablets to increase connectivity and improve physician detailing. Gartner reports that pharma organizations are embracing mobile technologies at an even clip with the general market, which is significant when considering that 22 percent of North American enterprises have already deployed tablets and 78 percent of the rest plan to do likewise by the end of 2013.
