Web content is produced, edited and rewritten on an ongoing basis. While this allows for information to be fluidly updated with the newest facts, it also allows false information to exist, published online. When physicians who are potential clients surf the web to learn about pharmaceutical products, floating misinformation can deny pharma reps a sale.
Topics: edetail, edetailing
In the information age, attention is our most scarce and precious resource. We give our finite attention to the information that is available when we need it, where we need it. Wait for the morning paper to land on your doorstep? Forget it, you’ll already be in transit to work thinking about to the e-mails piled up in your inbox. You’ll catch up on the news on a mobile app before the newspaper hits your driveway. You’ve canceled that print newspaper subscription and traded it for a New York Times iPhone app. If a resource isn’t available to us at the time when we’ve scheduled to give it attention, it’s not for us.
Physicians are no different: they are willing to interact with pharmaceutical reps when they have the attention to give. Before, sales reps waited for hours in a reception room for the tiny window of time when a physician had a moment to focus on their presentation. They’d be allotted a brief moment to quickly make their case, and then they were shooed out of the way.
Topics: edetail, edetailing, digital sales aids, digital platforms
The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.
Topics: digital content, edetail, edetailing, clm, clm app, closed loop marketing, Closed loop marketing app, edetailing software, Closed loop marketing iPad, responsive design
How is marketing evolving? A simple, straight forward question and here is the answer. It is all in recognition to the Internet. Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”. They are gaining knowledge about new products through the web. This has given additional processes for researching and buying these new products. The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”. Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.
Topics: mobile sales enablement, edetail, edetailing, sales enablement software, content management, crm integrations, inbound marketing
Topics: edetail, ipad content CRM, content management, engaging content, field sales, iPad content management, ipad content publishing, ipad publishing, mobile content management, sales content management, ipad power point, power point import, ipad presentation
Everyone knows what tablets are capable of when implemented properly within an enterprise sales force. So when it comes to offering your customers engaging content, go for WOW & NOW!
Topics: content management ipad, edetail, edetailing software, Closed loop marketing iPad, ipad as a sales tool, mobile clm, tablet clm, Pharma sales enablement, iPad Closed loop marketing
By: Brian Kardon
CMO
Lattice Engines
Topics: edetail, edetailing, ipad content CRM, Closed loop marketing iPad, iPad sales CMS, tablet clm, predictive analytics, skura detailing platform
Topics: edetail, clm platform skura, mobile sales app, best ipad sales app, tablet clm
One of the distinct advantages of top-tier CLM platforms is the ability to provide an entire briefcase of marketing material to the sales rep, and allow for any part of this high powered content to be easily retrievable during an eDetail. This powerful functionality enables the sales rep to deliver the appropriate material in any sales situation. It also brings up a new “Branding” paradigm; branding of the main “presentation” interface needs to work across all products being presented. The eDetailing environment should provide a seamless experience to the sales rep and customer for optimal delivery and reception of content across all represented products.
Topics: edetail, clm platform skura, edetailing, edetail ipad, edetailing ipad
Data mining (DM) is a broad term that encompasses branches of computer science, applied mathematics and statistics. Generally DM is concerned with extracting patterns from large and complicated datasets and can be divided into two types of analyses, unsupervised and supervised. Unsupervised analyses try to determine how the data is organized into groups of similar units. Typical examples of unsupervised DM methods include clustering (data segmentation), principal component analysis and association rule analysis (market basket analysis).
Topics: edetail, clm platform skura, mobile clm, e detailing software
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
