Earlier we examined the noteworthy differences among millennial healthcare providers (mHCP) and their older counterparts.
Today’s article concludes those findings with four suggestions to communicate with mHCPs for a sales process that accommodates current trends and delivers value added outcomes.
Topics: mobile sales app, sales enablement, pharma
We’re all familiar with the many challenges facing the pharma industry, from expiring patents to intensifying cost controls. There are also issues with strict regulatory compliance and competition from generics; pushing pharma sales and marketing teams to become more adaptive in real time.
Pharma needs a multi-channel content strategy and their pharma sales reps (PSRs) need a mobiles sales application that will help them deliver an adaptive sales process.
A mobile sales app is a valuable sales tool. Today, buyers and pharma sales reps are using multiple devices on a daily basis, from smartphones to desktop computers, and don’t forget the perfect, not too big, not too small device – the tablet.
The iPad has become the device of choice for pharma, but there are still important questions that need to be answered, such as, since the majority of sales reps are now using mobile sales apps for digital detailing, how can we stand out from the crowd?
Topics: ipad sales app, mobile sales app, Pharma sales enablement, mobile sales application
GUEST BLOGGER: Jeffrey Mortensen at DataXoom
The rate of mobile device usage throughout the sales process has increased significantly during the last decade, and not by chance either. According to the Aberdeen group, 90% of sales organizations have invested in tablets as their newest digital sales aid, and 70% say they’ve already achieved a positive ROI.
If your sales staff have not yet embraced a mobile sales application, they’re making a huge mistake—tablets have dramatically improved the way in which salespeople make sales. Not convinced that tablets are the way to go? Allow us to explain how tablets can improve the effectiveness of your team’s sales.
Topics: edetailing, mobile sales app, sales enablement
Blog #5 of #5 in our Peter Ostrow Guest Blog Series
Answer this question: is your sales team inside or outside? If you hesitate before mentally responding, you’re in good company.
Over the years, my Sales Effectiveness research has seen a steady blurring of these traditional job roles, as work/life balance employment trends, ever-cooler handheld devices, and lightning-fast connectivity have dramatically changed the landscape of B2B selling. Traditionally, enterprises employed low-cost or entry-level staff to smile-and-dial their way toward qualifying leads for the field, and showered their high-flying outside reps with all the goodies that accrued to coffee-drinking closers. The line between the personas was clear, although proactive sales leaders were wise enough to build a dues-paying, promotional path between them for the strongest inside sellers to graduate to the field.
Topics: mobile sales app, mobile sales force, sales enablement, mobile sales technology, Adaptive Sales Enablement, sales empowerment, sales process, sales and marketing process, marketing campaigns
As hard as it might be for some of us old-timers to believe, 2015 represents the exact 30-year mark referenced in Back to the Future Part II. Makes you feel old, doesn’t it?
The concept of time, beyond Hollywood's interpretations of traveling through it, is a core currency among modern B2B marketers and sellers: product developers are under constant pressure to reduce speed-to-market. Marketers are tasked with refreshing – and controlling – the brand more frequently than ever before, and delivering more quality leads, and faster than a DeLorean. Sales leaders are pulled in a million directions, and never have enough space on their calendar to ride along with their reps in order to provide proper coaching. Reps themselves are now required to act like micro-marketers, adding the stress of delivering the right message, at the right time, to the right person, to their already-metered selling time. And even clients are required to become smarter buyers, distilling terabytes of user-generated and Googled data into just-in-time, lean purchasing behaviors that minimize face time with traditional B2B sales reps who cherish that 1:1 encounter more than anything else.
Topics: mobile sales enablement, mobile sales enablement solution, closed loop marketing, mobile sales app, sales enablement, Adaptive Sales Enablement, sales and marketing process
Outperform your competition by transforming your sales strategy and systems to effectively engage your customers.
Topics: mobile sales enablement solution, mobile sales app, mobile sales software, mobile sales technology, mobile sale enablement, mobile sales presentation, mobile sales enablement applications
Topics: mobile sales enablement, mobile field sales, mobile sales app, mobile sales software, mobile clm, mobile sales solutions
Many marketers are unsure how to harness the power of digital engagement via mobile sales enablement. They know they need a form of digital engagement. But the concept of digital leading marketing efforts is still too unnerving and unfamiliar.
Topics: mobile sales enablement, mobile sales enablement solution, digital engagement, mobile field sales, mobile sales app, mobile sales application
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
