Data analytics in sales and marketing are as elusive as they are desired with many businesses struggling to make effective use of all the data they’re collecting. As we all know, not everything that can be measured matters, but making that distinction can be a challenge - especially once you consider the increasing volume, velocity, and variety of data that can be extracted from digital content marketing.
Today we explore the key strategies to make the most out of your data.
Topics: digital content, closed loop marketing, sales enablement, sales analytics
The sales process continues to shift in accommodation of a new buyer decision journey that seemingly starts later and complicates efforts to establish relationships and add tailored value to each individual buyer.
While digital content marketing works to address these challenges, the increasing volume, variety, and velocity of data stemming from these operations tend to be poorly utilized for business outcomes.
Today we explore the many ways that predictive data analytics in digital content management enhance and even evolve sales process activities.
Topics: digital content, predictive analytics, sales performance management, sales analytics
Data-analytics, predictive analytics, prescriptive analytics, sales analytics software, actionable insights, natural language processing, machine learning… sound familiar?
Analytics are big business in 2016 with keywords such as these placing as top of mind challenges for digital content marketers and sellers.
With the year in full swing we’ve decided to lay out the current state of and challenges within data analytics for businesses.
Topics: digital content, data analytics, sales analytics
Sales forecasting, discovering trends and aligning sales and marketing are just some of the reasons why leading sales organizations use analytics. Companies are consistently working on extracting data from the sales pipeline in order to increase win rates and shorten the sales cycle. Yet, even though data-rich analytics work to track key sales activities, sales execs are still lacking the necessary insights needed to improve the sales process. The question becomes: why, among all the information that’s available through sales analytics, are companies still not achieving growth?
Topics: sales process, sales analytics software, sales analytics
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
