Detailing refers to the process of salespeople informing healthcare professionals of the details about a drug. eDetailing refers to the same transfer of information, but denotes the implementation of digital detailing applications and a host of other digital sales aids to communicate. eDetailing solutions can remove the need for face-to-face detailing altogether, or eDetailing solutions can enhance face-to-face exchanges. Remote selling and face-to-face selling each create completely different exchanges between pharma sales representatives and healthcare professionals, and there are benefits to both methods. Which one is right for you?
