As interest and investment in account based marketing (ABM) grows throughout 2016, many are undoubtedly asking the question – how do I implement an account based marketing strategy?
As with any marketing approach, tactical decisions influence the effectiveness of an ABM strategy.
Today’s article explores the 5-steps for successfully implementing an ABM strategy.
Topics: sales enablement, sales process, software sales reps
The sales stack is designed to enhance the sales process and reduce friction. Today we’re seeing more options for sales stack technology but also deterioration of the sales rep at the same time.
Purchasing sales stack technology must be a long term endeavor with strategic decision-making to ensure that the investment is worthwhile.
Today we’ll look at the most essential sales stack components for any business.
Topics: digital sales aid, sales enablement, software sales reps
The sales stack is a hotly debated topic in the world of B2B. Every week someone has ‘the solution’ to your sales process and the pain points addressed are quite accurate when communicated on a point-to-point basis.
Affordable Software as a Service (SaaS) solutions are turning into an executive nightmare as business leaders try to edge out the competition by using the newest and most innovative solutions.
Let's take a look into world of the sales stack to help you find and fix challenges for long term technology enablement.
Topics: digital sales aid, sales enablement, software sales reps
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
