We’re all familiar with the many challenges facing the pharma industry, from expiring patents to intensifying cost controls. There are also issues with strict regulatory compliance and competition from generics; pushing pharma sales and marketing teams to become more adaptive in real time.
Pharma needs a multi-channel content strategy and their pharma sales reps (PSRs) need a mobiles sales application that will help them deliver an adaptive sales process.
A mobile sales app is a valuable sales tool. Today, buyers and pharma sales reps are using multiple devices on a daily basis, from smartphones to desktop computers, and don’t forget the perfect, not too big, not too small device – the tablet.
The iPad has become the device of choice for pharma, but there are still important questions that need to be answered, such as, since the majority of sales reps are now using mobile sales apps for digital detailing, how can we stand out from the crowd?
