Pre-call planning is one of the most important parts of a sales rep’s day. However, it's especially tough if you have to struggle to find important information about your prospects, or relevant pieces of sales content. Also, the challenge of working across departments, (sales and marketing alignment anyone?), only makes the pre-call planning process more complex.
The problems that take shape throughout the pre-call planning process start to consume more and more valuable selling time – something today's busy sales reps can’t spare.
Our new infographic explores 5 reasons to conduct pre-call planning and how to improve them!
Read More
Topics:
sales content management,
sales success
The marketing department is often the primary creator of digital content used for customer facing interactions such as lead generation and sales presentations. Unfortunately a lot of content created by the marketing team doesn’t actually get used.
Instead what we’re seeing are sales reps going out and creating their own content for their specific selling needs and challenges.
Today’s article explores digital content creation by sales reps, and why they perhaps shouldn’t be creating their own content.
Read More
Topics:
digital content,
sales content management,
digital content management,
sales enablement
The Content Marketing Institute compiled 50 of it's best quotes from various professionals to bring us this SlideShare presentation. These predictions include actionable advice that is relevant to content marketing in 2014.
Read More
Topics:
sales content management,
business collaboration and sales enablement,
sales enablement,
Adaptive Sales Enablement,
content marketing,
sales collaboration
Mobile Usability is the determination if a product’s potential can achieve the goals of the user on a mobile device. When determining product usability there are some key features to keep in mind. For example, is it easy to use? Does it have visual consistency? Is the process for completing the goal clear and defined? Many app and website developers should keep in mind that their site or app should be easy to use in order to create a positive customer experience. In order for sites or apps to perform properly on mobile devices (such as an ipad or iphone) they should have usability tests done. If this is not completed then it may not have a user friendly experience. Improper usability testing diminishes the user’s interest in the product.
Here are some techniques to design effective mobile websites and apps that should satisfy the needs of the most demanding users.
Read More
Topics:
mobile sales enablement,
Skura SFX,
content management,
mobile content management,
sales content management,
digital sales aid,
digital project,
digital sales aids
In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.
Read More
Topics:
digital content,
edetailing,
content management,
field sales,
iPad content management,
ipad content publishing,
ipad publishing,
sales content management,
ipad clm,
digital content marketing
Read More
Topics:
edetail,
ipad content CRM,
content management,
engaging content,
field sales,
iPad content management,
ipad content publishing,
ipad publishing,
mobile content management,
sales content management,
ipad power point,
power point import,
ipad presentation
