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Closed Loop Marketing is here to stay and it's only getting better

Posted by Tara Anderson on Nov 12, 2013 11:00:00 AM

Over the past decade -especially over the last five years, we have seen substantial advancements in the world of medicine. Through the advances in Human Genome Discoveries, physicians can practice true preventative medicine.  New Combination Drug Therapies are extending the lives of cancer and HIV patients.  Robots can perform surgery.  These are just a few of many other lifesaving advancements brought to us by researchers inside both large and small Pharmaceutical, Biotech and Medical Device companies.

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Topics: clm platform skura, clm app, closed loop marketing, Closed loop marketing app, closed loop marketing application, clm solution, closed loop marketing solution, closed loop marketing system

Industry 1st....SFX Running on a Windows 8 Tablet!! *Pics*

Posted by Kent Potts on Nov 2, 2012 11:00:00 AM

SKURA SFX running on WIN8 Tablet!

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Topics: clm platform skura, tablet content crm, mobile sales software, tablet clm, windows sales app, windows 8 clm

Video - Tablet Ownership is Growing in US and Why

Posted by Kent Potts on Mar 21, 2012 11:00:00 AM

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Topics: edetail, clm platform skura, mobile sales app, best ipad sales app, tablet clm

Branding – Not Just For Products Anymore

Posted by Kent Potts on Jan 12, 2011 11:00:00 AM

One of the distinct advantages of top-tier CLM platforms is the ability to provide an entire briefcase of marketing material to the sales rep, and allow for any part of this high powered content to be easily retrievable during an eDetail.  This powerful functionality enables the sales rep to deliver the appropriate material in any sales situation.  It also brings up a new “Branding” paradigm; branding of the main “presentation” interface needs to work across all products being presented.  The eDetailing environment should provide a seamless experience to the sales rep and customer for optimal delivery and reception of content across all represented products.

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Topics: edetail, clm platform skura, edetailing, edetail ipad, edetailing ipad

Data Mining

Posted by Kent Potts on Jan 4, 2011 11:00:00 AM

Data mining (DM) is a broad term that encompasses branches of computer science, applied mathematics and statistics. Generally DM is concerned with extracting patterns from large and complicated datasets and can be divided into two types of analyses, unsupervised and supervised. Unsupervised analyses try to determine how the data is organized into groups of similar units. Typical examples of unsupervised DM methods include clustering (data segmentation), principal component analysis and association rule analysis (market basket analysis).

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Topics: edetail, clm platform skura, mobile clm, e detailing software

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Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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