Content marketing adoption is pretty universal amongst marketers all over the world, yet as more marketers continue to adopt these strategies, a major challenge continues to permeate the B2B world as sales reps struggle to accommodate the explosive growth of digital content marketing.
Today we explore the trends and challenges of digital content marketing for the sales team.
Topics: content management, digital content marketing, sales and marketing alignment
Today we’re expanding on our 'bad habits' topic by putting marketing under the microscope and analyzing 3 bad habits of the marketing department and how sales enablement can help to break them.
Topics: sales enablement, digital content marketing, sales and marketing alignment
This week we analyze how streaming content provider, Netflix, is inspiring B2B content marketing strategies through a comprehensive investigation of the article "Engagement Marketing in the Netflix Era" published by Lookbook HQ, 2015. Find out how today's best sales enablement solution can help you execute a Netflix-inspired marketing strategy.
Topics: sales enablement, digital content marketing, data analytics
Although no two decision journey/purchase decisions are the same, buyers typically pass through three stages in their thought process before making any sort of choice. These stages include: 1) the awareness stage; 2) the consideration stage; and 3) the decision stage.
Topics: sales enablement, digital content marketing, data analytics
This article takes an introductory look into sales execution in 2015. There are changes happening in every industry, and much of it comes from new strategies for customer-facing communications as a direct result of technology-based trends and evolution. See why digital content marketing is like a chicken and egg conundrum, and 5 execution priorities to focus on when looking to enhance any sales process.
Topics: sales enablement, digital content marketing, sales process, sales and marketing alignment
In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.
Topics: digital content, edetailing, content management, field sales, iPad content management, ipad content publishing, ipad publishing, sales content management, ipad clm, digital content marketing
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
