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Understanding mobile applications for sales enablement can be a difficult topic to wrap your head around. With so many definitions floating around, it is hard to pinpoint what using a mobile sales application actually entails. 

Topics: sales enablement solution, sales enablement, mobile sales enablement applications, digital sales aids, sales process, sales enablement success, sales presentations

Last week, I took an introductory look at buyer personas and how to create them. This week, I expand on how to effectively use these personas. In case you missed it, you can find my post, “what is a buyer persona and how does it influence digital content”, by clicking here.

Topics: sales enablement solution, sales enablement, sales process, sales analytics software, sales and marketing alignment

This week we take a look into how to choose the best sales enablement software for your company and customers. Choosing the right platform can feel like a daunting task. This post will break down some key aspects to look for in a software system to help set you up for sales enablement success.

Topics: digital content, sales enablement solution, sales enablement best practices

Meeting quota is a valuable talent, but there are a handful of other performance signposts to consider when diagnosing sales team problems. With the time and resources it takes to onboard and acclimate a new rep, sales team managers learn to view team members with a holistic approach rather than firing at the first sign of a missed quota.

Topics: sales enablement solution, sales enablement

The challenge for today’s sales exec

Sales execs are under pressure now like they’ve never been before. They are increasingly under pressure to achieve higher revenues with less support, and they are in constant battle with increased competition. They are faced with the challenge of overseeing larger sales teams, and their roles have changed to take on more marketing functions. In such a world, old approaches to sales and sales management simply don’t cut it anymore.

Topics: sales enablement solution, sales enablement, sales process

#1 Misaligned Content

Topics: sales enablement solution, sales enablement

The State of Customer Engagement

Topics: sales enablement solution, Skura SFX, sales enablement platform

Marketers are continuously striving to roll out successful content assets for the Sales team.

Topics: sales enablement solution, sales enablement software, sales enablement platform

What’s the secret to forming rock solid relationships with customers? Focusing on customer engagement. And this is how you make it happen.

You know that there is nothing quite as important to building rock solid relationships with customer as gathering as much information about their preferences, their activities and their buying behaviors. When we know all there is to know about a potential buyer, we can execute the kind of campaigns that work to convert them into paying customers. But how do we achieve this? How do we make that leap? How do we strengthen our relationships with customers and reap the rewards of long-term commitment? Let’s look at the 4 ways to make it happen.

Topics: sales enablement solution, customer engagement

How do you have a meaningful one-on-one conversation with customers engaging on a digital sales aid?

Topics: sales enablement solution, digital sales aids, multi-channel engagement