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With the year coming to a close, predictions on the table, and exciting things expected in 2016, we would just like to take a second and wish everyone a Happy New Year and prosperous 2016. 

Happy Holidays and best wishes in the New Year from everyone at SKURA Corp.

Skura Corp. has released the first volume of a “Sales Enablement Success” series - Chapter 1: The New Approach to Sales; detailing the trends that every business needs to know today for tomorrow’s success.    

Today we take a light and fun look at what happened earlier in August with Donald Trump, and the comments that got him uninvited from a republican event that weekend. We’ll take a lesson from Trump in content management, and look at some tools that sales reps have in their arsenal for understanding a buyer’s reaction before the worst possible outcome occurs. In Trumps case, the uninvite, for a sales rep, it could be a lost sale.

Read on to learn about the one tool Trump didn’t have that every sales rep can take advantage of.  

The effective sales coach can improve ROI by being present and nurturing their team of reps. If you go and ask a Sales Rep about whether their Sales Manager(s) embody these characteristics, you’ll probably hear a laugh. Unfortunately, more often than not, Sales Reps are stuck under the thumb of the following ineffective Sales Manager archetypes.

Digital channels and engagement are among the most popular mediums for customers to interact with brands. The buying experience has shifted as a result of constant digital connectivity and easy access to information. Customers are now immersed in an interactive shopping experience – one like they’ve never experienced before.

The Confident Seller

Sales floors are packed with hard-chargers. Many reps have dynamic, forceful (confident) personalities that allow them to command a room. They are so vocal that others may have to cut them off to get a word in. This physiological sales enablement solution helps them to deliver long-winded pitches. They are resilient, and therefore able to deal with the ups and downs of the industry. They have high-energy, which keeps them motivated and enthusiastic to engage with prospects throughout even the longest sales cycles.

When sales reps are engaged, they are more productive. They're focused, involved, and enthusiastic about their job, plus engaged sales reps are dedicated to company success. They are motivated to do their best for their own benefit and for the benefit of the organization. Motivation can sometimes be an obscure practice and difficult to achieve so we've come up the best practices for unlocking a 'social' sales enablement solution.