The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.
Topics: digital content, edetail, edetailing, clm, clm app, closed loop marketing, Closed loop marketing app, edetailing software, Closed loop marketing iPad, responsive design
Topics: mobile sales enablement, content management ipad, edetailing ipad, sales enablement software, clm, Closed loop marketing app, ipad sales tool, ipad pharma sales, digital sales aid, ipad clm
In today’s Pharma world the acronym CLM is typically associated with Tablet detailing. This is unfortunate because tablet detailing by itself does not equal CLM, although if used effectively can be an integral piece of an organization’s master CLM plan. Too many individuals including myself misuse the abbreviation almost every day whereby creating a negative connotation to the term. With that said, tablet detailing software does offer the ability to capture more granular detail of your sales interactions, enabling a more intelligent approach to future sales activity, but by itself will not close the loop. This is where I believe the whole “tablet detailing = CLM” confusion lies.
Topics: sales enablement software, clm, clm app, closed loop marketing, Pharma sales enablement, clm solution
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
