One of the most successful technological and innovative inventions of all time is the iPad. Let’s take a quick glimpse at the pharmaceutical industry. Many of them are lofting to get there hands on the iPad for professional communication and consumer marketing. Their industry is constantly changing because of the need to shorten their “pitching” time and show the physicians more products against more competition. Also the regulations don’t allow the pharmaceutical industry to market their products as a normal one, like food products.
The iPad has become a key tool for sales reps and why you ask? To begin with, the iPad is easy to lug around and is just less than 1.5 pounds. It is the greatest travel device. You can take it anywhere you go and always be plugged into your e-mail and have quality presentations right in your hand. It has a brilliant screen and has extremely good battery life. It is comparatively cheap where the lowest model goes for $499 (iPad with retina display, 16GB). The software is also very easy to utilize. When you add everything up it is the prime aspect of the digital sales aid.
Between smartphone technology and laptops, the iPad seems to fit right in the middle. The approach for companies wanting the iPad is focused solely on sales and marketing focus, linked to a closed loop marketing strategy. In simple terms, closed loop marketing (CLM) is customer data that feeds from marketing campaigns and then the targeted group is tracked by their responses. The results of the responses are then evaluated to improve the future marketing decisions. CLM approach ensures consistency in marketing even when based on a wide variety of customer brands. This approach delivers better presentations and appealing marketing materials. A perfect example of this approach is SFX Suite by Skura Corporation.
The key would be to combine power point presentations, visual aids, customer surveys and product data. Merge all of that using the iPad and it can deliver the ultimate sales call. Skura SFX can empower the sales squad and can amplify the market share and revenues. Use the iPads most powerful asset; the display and within Skura SFX it can control:
• Customer contact details
• Maps and route optimization
• Pre & post sales activities
• Calendar planning
• Organizing activities
And that is just the beginning. There is also SFX Analytics which can recognize exactly how effective the content is by giving actual time reporting. Right in your fingertips, it can classify and analyze the content and sales staff who are worthy for the brand. The other bonus to having an iPad is that Skura SFX can be downloaded right from the app store. It really doesn’t get much easier than this.
So does the iPad live up to the hype using it for sales and marketing? It definitely has proven that it has significantly increased productivity. Instead of making 10 calls per day, it’s now easier to make 12-13 calls per day and with that comes an increase in sales figures. It’s like magic at the fingertips.
Google+ Tara Anderson
