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Tara Anderson

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Sales Enablement for Smarter Selling

Posted by Tara Anderson on Jun 20, 2014 2:30:58 PM

Some company owners and organizers have well skilled techniques to guide them through the path of success. They employ certain strategies that help in the growth of their organization. What is it, that’s making them so successful?  Sales Enablement!

Sales Enablement is a term that collectively refers to measures and tools that are undertaken by the companies to enhance their appeal to the customers. This is done to ensure that the clients get to know the authentic information regarding the companies and their products, thereby increasing their sales number. In a nutshell, sales enablement refers to technology that ensures an efficient sales execution.  This will bridge the gap between the planning of the strategies by the companies and their final implementation.

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Topics: sales enablement solution, sales enablement software, sales enablement

Sales Enablement Optimizes Sales Rep Performance & Results

Posted by Tara Anderson on Jan 9, 2014 4:55:00 PM

It is sad to note that 40% of all sales materials remain untouched by sales representatives. As a result, staggering yearly budgets allotted for resource development go to waste. Proper sales enablement techniques can help you recoup those losses. Enablement of sales has opened a new avenue which ensures the optimization of available resources for closing sales. Empowered by the latest sales enablement techniques, sales representatives can bring customer value to each and every customer engagement.

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Topics: sales rep performance, sales performance management

Mobile Sales Enablement: Effectively Engage Customers in Real-Time

Posted by Tara Anderson on Dec 30, 2013 11:00:00 AM

Outperform your competition by transforming your sales strategy and systems to effectively engage your customers.

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Topics: mobile sales enablement solution, mobile sales app, mobile sales software, mobile sales technology, mobile sale enablement, mobile sales presentation, mobile sales enablement applications

Choosing a Perfect Content Management System

Posted by Tara Anderson on Dec 23, 2013 11:00:00 AM

Choosing the right content management system can be quite tricky. Unless you have specifically defined set of goals and requirements, you can be lured by fancy functionalities that you might never use. So, what are the things that you should consider for in a content management system?

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Topics: mobile sales enablement, content management ipad, content management, sales enablement, content management platform, cms

4 Steps: Ready for Mobile Sales Enablement?

Posted by Tara Anderson on Dec 9, 2013 11:00:00 AM

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Topics: mobile sales enablement, mobile sales enablement solution, mobile sales software, mobile sales solutions, mobile sales enablement app, mobile sales technology, mobile sales presentation, mobile sales enablement applications

Desirable Features of Mobile Sales Enablement Applications

Posted by Tara Anderson on Dec 2, 2013 11:00:00 AM

Marketers are unanimous regarding the benefits of mobile sales enablement in any marketing campaign. In order to cater to the requirements of salesperson that go out on the field, make customer contacts, and close sales, numerous mobile applications are available nowadays. However, not all of these applications are effective to the same levels. So, where lies the difference? An ideal application is one that fulfills certain criteria and make the job of representatives in the field easy, to say the very least. A clear idea regarding desirable features can help in the application selection process for maximum ROI.

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Topics: mobile sales enablement, mobile sales software, mobile sales solutions, mobile sales enablement app, mobile sales presentation, mobile sales enablement applications

Creating Content: For the Pharma Rep

Posted by Tara Anderson on Nov 25, 2013 11:00:00 AM

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Topics: closed loop marketing, edetailing software, ipad pharma sales, Pharma iPads, closed loop marketing solutions, closed loop marketing pharma, content management platform, cms, clm software

Closed Loop Marketing is here to stay and it's only getting better

Posted by Tara Anderson on Nov 12, 2013 11:00:00 AM

Over the past decade -especially over the last five years, we have seen substantial advancements in the world of medicine. Through the advances in Human Genome Discoveries, physicians can practice true preventative medicine.  New Combination Drug Therapies are extending the lives of cancer and HIV patients.  Robots can perform surgery.  These are just a few of many other lifesaving advancements brought to us by researchers inside both large and small Pharmaceutical, Biotech and Medical Device companies.

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Topics: clm platform skura, clm app, closed loop marketing, Closed loop marketing app, closed loop marketing application, clm solution, closed loop marketing solution, closed loop marketing system

PowerPoint: Still the best content development tool for speed to market

Posted by Tara Anderson on Nov 8, 2013 11:00:00 AM

 

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Topics: sales enablement solution, mobile sales software, mobile sales solutions, mobile content management, sales content management, mobile sales technology, ipad sales presentation, mobile sales presentation, sales presentation ipad

Sales Enablement: Close the Gap between Sales and Marketing

Posted by Tara Anderson on Oct 28, 2013 11:00:00 AM

In every company’s mind there is a topic that comes up about changing the sales game.  The strategy of sales and marketing is more combined than ever and that is the big part of the change.  Companies need to organize how they are advancing in sales on a consistent basis so that they don’t lose out on any new prospects.

In my opinion, sales enablement collectively brings sales and marketing together.  I define it as technology that dramatically increases yours sales team’s productivity and effectiveness.  Forrester Research defines sales enablement as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return on investment of the selling system.”

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Topics: sales enablement solution, mobile sales enablement, sales enablement software, Closed loop marketing iPad, sales enablement, sales enablement platform, closed loop marketing solution, closed loop marketing system, closed loopmarketingipad

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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