Mobile Usability is the determination if a product’s potential can achieve the goals of the user on a mobile device. When determining product usability there are some key features to keep in mind. For example, is it easy to use? Does it have visual consistency? Is the process for completing the goal clear and defined? Many app and website developers should keep in mind that their site or app should be easy to use in order to create a positive customer experience. In order for sites or apps to perform properly on mobile devices (such as an ipad or iphone) they should have usability tests done. If this is not completed then it may not have a user friendly experience. Improper usability testing diminishes the user’s interest in the product.
Here are some techniques to design effective mobile websites and apps that should satisfy the needs of the most demanding users.
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Topics:
mobile sales enablement,
Skura SFX,
content management,
mobile content management,
sales content management,
digital sales aid,
digital project,
digital sales aids
The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.
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Topics:
digital content,
edetail,
edetailing,
clm,
clm app,
closed loop marketing,
Closed loop marketing app,
edetailing software,
Closed loop marketing iPad,
responsive design
How is marketing evolving? A simple, straight forward question and here is the answer. It is all in recognition to the Internet. Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”. They are gaining knowledge about new products through the web. This has given additional processes for researching and buying these new products. The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”. Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.
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Topics:
mobile sales enablement,
edetail,
edetailing,
sales enablement software,
content management,
crm integrations,
inbound marketing
