In-field execution is the combination of all primary engagement activities conducted by the pharma sales rep (PSR) over the course of the workweek, not including call planning, reporting, events, and continuous learning.
In-field execution has evolved significantly since the 90’s, and at this moment several competing trends are adding friction and delays to an already complex and time-strained sales process.
Today we explore the pharma sales process for in-field activities, and offer two viable alternatives for addressing the challenges.
