Digital content marketing has grown exponentially, and created vast swaths of valuable content for Sales teams to use at every conceivable point of the sales process… but they aren’t. Sales and Marketing alignment is part of the problem, but many buyers and Sales Reps share similar feelings on the matter. A 4-step method may hold the answers to unlocking digital sales enablement solutions.
Topics: digital content management, Adaptive Sales Enablement, content management solutions, sales process
In business we see it time and again when a company decides to launch a brand new sales enablement initiative. Marketing churns out a bevy of fresh collateral: sell sheets, PowerPoint presentations and more. They post it all onto a shiny new sales portal and give reps access. The company waits for the money to roll in. It never does. The sales reps stick to the stuff they’ve written out themselves, and rarely even touch the portal. The whole team deems the sales content management initiative a failure.
Topics: digital content, real sales enablement, content management solutions
It’s that time of year again. Sales Kick-off! You bring the team together. Sales, Marketing, Services. Everyone is pumped to talk about how this year is going to be the best ever. How things will be different, and how all of the new plans are going to change everyone’s destiny. It’s a great time.
But despite the rhetoric and flashy presentations, the reality is that year after year companies suffer from a gap between what the market team produces and what the sales team sells.
Topics: customer engagement, Adaptive Sales Enablement, sales enablement platforms, content management solutions
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
