We all know that people do business with people, not with businesses. And that is why it is so important for companies to place an importance on vetting their sales representatives before you hire them. Your sales team is only as good as how they are able to adapt and resonate with a customer. While you might have a need to make more sales now, waiting to find the right representatives can pay off a lot more later.
Here are the 3 defining attributes a good sales representative (and things to look for when hiring them):
