You have just received final budget approval from the powers that be for your “Closed Loop Marketing” (CLM) initiative. After months of pitching and evolving the business case, all senior company stakeholders are on board, strategically aligned and eagerly anticipating the expected business benefits from this non trivial investment. As with any strategic IT endeavor, benefits can often be exaggerated and total cost of ownership can often be down played. It is no wonder that many people believe that the acronym CIO stands for “Career is over”, given the number of CIOs that have lost their jobs over a failed enterprise software investment that never lived up to the business case promise.
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