Marketing concepts have come a long way in recent years. Today, customers have shut off the traditional world of marketing by fast-forwarding through television commercials and becoming immune to advertisement banners online (Source: Content Marketing Institute, 2015). Buyers no longer want to hear what marketers have to say. As a result, marketers have been forced to turn to different tactics in an effort to get buyers to listen to their messages.
Topics: sales enablement software, sales enablement, sales analytics software, sales presentation, best sales enablement solution
Perhaps this scenario is familiar: a group of sales-marketing colleagues settle in for an interdepartmental meeting. The marketing department is giddy with excitement and a fresh morning coffee buzz. The sales reps are watching the clock and cringing each time they hear their office phone ring through to voice mail.
Topics: sales enablement software, sales enablement, sales enablement solutions
Marketers are continuously striving to roll out successful content assets for the Sales team.
Topics: sales enablement solution, sales enablement software, sales enablement platform
Trade shows are a great marketing tool. They are a place where hundreds of potential customers gather for one purpose, and that is to speak with you. When a consumer attends a trade show they are there for a reason. It’s to learn more about what you and your competitors have to offer. This creates an environment where you can reach hundreds of hot leads in just a few short hours.
With all the work that goes into researching, registering and setting up for a trade show why worry about bringing a tablet?
Topics: sales enablement software, edetailing software, customer engagement
If you thought that you could repeat the same sales pitch to every customer that you come across, you must have been living under a rock for the past few years. The customer, today, is a lot more knowledgeable with readily available access to information around the web. For this reason, it is always beneficial to cater to each customer’s need individually and to provide them with information relevant only to them. This is achieved with the help of sales enablement apps. These apps are designed to equip your sales reps with relevant information and answers when engaging with a customer over a sales call. For example, if you are a manufacturing company, then your sales enablement software should enable your sales executives to share the right messages with the right customers at the right time.
Topics: sales enablement software, sales enablement platform, sales enablement app
Some company owners and organizers have well skilled techniques to guide them through the path of success. They employ certain strategies that help in the growth of their organization. What is it, that’s making them so successful? Sales Enablement!
Sales Enablement is a term that collectively refers to measures and tools that are undertaken by the companies to enhance their appeal to the customers. This is done to ensure that the clients get to know the authentic information regarding the companies and their products, thereby increasing their sales number. In a nutshell, sales enablement refers to technology that ensures an efficient sales execution. This will bridge the gap between the planning of the strategies by the companies and their final implementation.
Topics: sales enablement solution, sales enablement software, sales enablement
The digital age has provided us with thousands of tools, one being sales enablement, to help us determine how our sales and marketing teams are performing, what content is converting and how people are responding to our message. But, tools can only tell us the raw facts and data. Humans still need to be a part of the equation to decipher and analyze. Even then, we might not know why someone decided to come to us in the first place; did they accidentally click a Facebook ad or were they intrigued by your CTA on another webpage? When it comes down to it, we’re still dealing with people and the power of “personalization” is going to continue being prevalent.
Topics: sales enablement software, sales enablement, sales enablement tool
In every company’s mind there is a topic that comes up about changing the sales game. The strategy of sales and marketing is more combined than ever and that is the big part of the change. Companies need to organize how they are advancing in sales on a consistent basis so that they don’t lose out on any new prospects.
In my opinion, sales enablement collectively brings sales and marketing together. I define it as technology that dramatically increases yours sales team’s productivity and effectiveness. Forrester Research defines sales enablement as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return on investment of the selling system.”
Topics: sales enablement solution, mobile sales enablement, sales enablement software, Closed loop marketing iPad, sales enablement, sales enablement platform, closed loop marketing solution, closed loop marketing system, closed loopmarketingipad
How is marketing evolving? A simple, straight forward question and here is the answer. It is all in recognition to the Internet. Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”. They are gaining knowledge about new products through the web. This has given additional processes for researching and buying these new products. The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”. Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.
Topics: mobile sales enablement, edetail, edetailing, sales enablement software, content management, crm integrations, inbound marketing
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
