If you thought that you could repeat the same sales pitch to every customer that you come across, you must have been living under a rock for the past few years. The customer, today, is a lot more knowledgeable with readily available access to information around the web. For this reason, it is always beneficial to cater to each customer’s need individually and to provide them with information relevant only to them. This is achieved with the help of sales enablement apps. These apps are designed to equip your sales reps with relevant information and answers when engaging with a customer over a sales call. For example, if you are a manufacturing company, then your sales enablement software should enable your sales executives to share the right messages with the right customers at the right time.
