Your marketing team works like a well-oiled machine, using strategy to churn out relevant digital content for multi-channel selling. They keep up with the latest and greatest of the constantly changing digital sphere. They track the efforts of their campaigns, and know which platforms work for your product and they use them properly. They analyze results and adjust efforts accordingly. And it’s working! You’re raking in heightened buzz, leads, brand awareness and traffic. But your sales numbers aren’t necessarily matching up. How do you go from customer awareness to customer purchase, loyalty and advocacy? The sales team has to be prepared to give the customer the old one-two.
1. Reinforce Marketing Message
