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The sales process continues to shift in accommodation of a new buyer decision journey that seemingly starts later and complicates efforts to establish relationships and add tailored value to each individual buyer.

While digital content marketing works to address these challenges, the increasing volume, variety, and velocity of data stemming from these operations tend to be poorly utilized for business outcomes.

Today we explore the many ways that predictive data analytics in digital content management enhance and even evolve sales process activities.

The role of the sales executive in building a high performance team is changing, and this is largely due to the shift in communications to digital content based interactions. Executives far and wide are being told to do more with less, and make better use of supportive technology. 

The fundamentals still play a crucial role in this new paradigm, and this week we take a fresh look at those fundamentals of sales performance management, and how new thinking is weighing in on traditional concepts. 

In today’s market, sales diminution is one of the critical issues that can cause a company to lose its foothold in the market. There are various facets because of which sales decline and whenever that happens, management’s top priority should be to identify the root cause and eliminate it. This week we examine the top 10 reasons sales can decline in the face of effective content marketing.