The sales stack is designed to enhance the sales process and reduce friction. Today we’re seeing more options for sales stack technology but also deterioration of the sales rep at the same time.
Purchasing sales stack technology must be a long term endeavor with strategic decision-making to ensure that the investment is worthwhile.
Today we’ll look at the most essential sales stack components for any business.
Topics: digital sales aid, sales enablement, software sales reps
The sales stack is a hotly debated topic in the world of B2B. Every week someone has ‘the solution’ to your sales process and the pain points addressed are quite accurate when communicated on a point-to-point basis.
Affordable Software as a Service (SaaS) solutions are turning into an executive nightmare as business leaders try to edge out the competition by using the newest and most innovative solutions.
Let's take a look into world of the sales stack to help you find and fix challenges for long term technology enablement.
Topics: digital sales aid, sales enablement, software sales reps
Trade show value, attendance, and most interestingly, first-time only visits, are rising steadily. Many KPIs have now exceeded 10-year highs not seen since 2006. 'Netflix’ization' of the buyer decision journey is steadily conditioning trade show attendees, and exhibitors share mixed views on best practices.
Today we expand on our previous post about trade show trends, and share some best practices for lead generation while attending a trade show.
Topics: closed loop marketing, digital sales aid, sales process, sales analytics software
In our third installment, we delve into the tricky business of responding to objections. We detail a 3-step strategy to employ, things to always keep in mind, and ways that predictive data analytics can reshape the entire challenge.
Topics: digital sales aid, sales process, sales presentation
Content marketing, or, inbound marketing (whichever you prefer) is a growing challenge for many vendor marketers, and as the amount being spent on content continues to rise, it is imperative that content be used correctly at each stage of the decision journey. This week we examine 15 of the top content marketing types, how they apply to the stages of the decision journey, and how you can optimize the entire digital content sales and marketing process from end to end.
Topics: closed loop marketing, content management, digital sales aid, data analytics
Time is a scarce resource that you dole out on a breath-by-breath basis. Leaving the existential debate aside, most can agree that it is wise to allocate time to worthy activity, and forget the rest. Highly effective sales reps know when to spend working hours completing a task, and when to say “no-” for today, this quarter, or forever.
Topics: digital sales aid, sales enablement, sales enablement tools
Mobile Usability is the determination if a product’s potential can achieve the goals of the user on a mobile device. When determining product usability there are some key features to keep in mind. For example, is it easy to use? Does it have visual consistency? Is the process for completing the goal clear and defined? Many app and website developers should keep in mind that their site or app should be easy to use in order to create a positive customer experience. In order for sites or apps to perform properly on mobile devices (such as an ipad or iphone) they should have usability tests done. If this is not completed then it may not have a user friendly experience. Improper usability testing diminishes the user’s interest in the product.
Here are some techniques to design effective mobile websites and apps that should satisfy the needs of the most demanding users.
Topics: mobile sales enablement, Skura SFX, content management, mobile content management, sales content management, digital sales aid, digital project, digital sales aids
Topics: mobile sales enablement, content management ipad, edetailing ipad, sales enablement software, clm, Closed loop marketing app, ipad sales tool, ipad pharma sales, digital sales aid, ipad clm
Topics: mobile sales enablement, content management ipad, Closed loop marketing iPad, ipad edetailing, android sales software, iPad content management, digital sales aid, android software, ipad field sales
On the heels of one of the world’s worst years for business, global management teams are stepping up their requirements of a more tangible proof of marketing impact and outcome.
Topics: data analytics app, analytics software, predictive analytics, digital sales aid, closed loop marketing solutions, digital marketing, mobile sales presentation
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
