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In our previous article we dicussed how social media is now inseparable from conversations about public health awareness and information. Despite the potential headaches, and unknowns of social media involvement, pharma must take the leap, as it is too important for the industry’s voice to be absent.

Many patients are turning to social media sites for treatment suggestions, emotional support, and to make connections with the companies that impact their daily lives. Pharma sales and marketing teams can be proactive by building trust with consumers, combatting myths about their products, and effectively handling product complaints. All of which improves their image in the healthcare industry and in the minds of consumers.

This is an infographic that we created explaining why pharma companies should be using social media, the biggest challenges of social media for pharma sales, why pharma companies are afraid of social media, and several strategies for success!

Social media is an essential channel for marketing communications. B2B and B2C companies have been using social media to connect and communicate with customers and stakeholders for years.

However, many pharma sales and marketing teams have been hesitant to use social media in their communication strategies. Fear of FDA regulations, legal requirements and public engagement, have left many scared to enter the social media environment, and engage with patients and healthcare providers (HCPs).

Throughout this article we will be discussing why pharma companies should be using social media, the biggest challenges of social media for pharma sales, why pharma companies are afraid of social media, and several strategies for success!

[Related content] Our next post is an infographic explaining how using social media can benefit pharma companies.