We’ve been talking a lot about the sales stack and how it forms a holistic engagement solution for your client-facing business units (sales, marketing, service, etc.) but we can sometimes get caught up in the terminology and forget that just because it’s called a “sales” tool, it doesn’t mean sales-only tool.
The sales process simply facilitates a buyer decision journey, of which marketing is a part. Today we expand on sales enablement technology to help marketing teams understand how and why ‘sales’ enablement is just as important for marketing.
