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Nancy Nardin gave a presentation last week at the Apttus Accelerate Sales Event where she discussed the ‘Sales Technology Stack Maturity Model’ – a combination of 2 hierarchies used for assessing a sales stack and making decisions about new sales technology investments.

The maturity model is an innovative concept for framing the challenge of picking the right digital sales aids for your sales process.

Today’s article explores the sales stack maturity model created by the team at Smart Selling Tools.

Building the best sales stack for your sales process entails serious research into the sales support technology vendor landscape. As the industry grows each year (almost doubling every 5 years), understanding this landscape can be a challenge.

Forrester recently released their Vendor Landscape for Sales Enablement Automation software in an effort to map the market and address the above noted challenges.

Today’s article explores the challenge of identifying the right sales enablement software with insights from the Forrester Vendor Landscape: Sales Enablement Automation report..

Digital content marketing often includes the creation of digital content sales material such as case studies, ROI outlines, product spec sheets, financial charts, compliance paperwork. 3D schematics, and etc. which may support a variety of sales interactions throughout a buyer’s decision journey.

Unfortunately these investments tend to miss the mark on usefulness for sales reps and managers, and often add friction to the sales process.

Today we answer the quesion of what sales reps need for strong adoption of digital content sales material.

Content marketing adoption is pretty universal amongst marketers all over the world, yet as more marketers continue to adopt these strategies, a major challenge continues to permeate the B2B world as sales reps struggle to accommodate the explosive growth of digital content marketing.

Today we explore the trends and challenges of digital content marketing for the sales team.

Sales enablement is a cross-functional discipline that integrates and coordinates the customer-focused value chain (sales, marketing, service, etc.) for an adaptive & tailored buyer decision journey experience.

Although several challenges are mitigated by a sales enablement tool, many businesses tackle each challenge with point solutions on a case-by-case basis, and executive decision makers are often unaware of the broader front-line challenges being faced by the sales and marketing team on a daily basis.

Let’s examine why business managers and executives need sales enablement for long term business outcomes.

Sales enablement is always changing and evolving, meaning that a definition that applied in the past may not accurately depict sales enablement today and tomorrow. As the sales stack becomes more crucial, the sales role more fragmented, and the sales support industry larger, a simple, applicable, and repeatable definition is required.

Earlier we took a look at digital content management lessons learned from the industry players that does content management the best - and yes, I’m talking about Netflix.

Today we look at the most popular ways that you can manage your digital content and the implications of using these methods.

Netflix (and other streaming services like Hulu, Amazon, HBO Go, and etc.) aren’t just altering the way we consume digital content marketing, they’re changing our perspective on how digital content should be organized.

Today we look at some lessons taken from the teams who do it best.

 For many of your customers, sales reps are the face of your company.  Making sure that they put the right foot forward is not only a reflection of your company, it can also make or break a sale. This week we’ve compiled a list of the top 5 bad habits of sales reps and how sales enablement can help fix them.

The New Year is almost here! If you’re making a resolution to be more organized when it comes to your content marketing efforts in 2016, then pay attention! Developing a content calendar is an effective tool for managing your content marketing efforts because they allow you to organize and create your content ahead of when you need to use it. This week we discuss 4 simple steps that will help you organize your content marketing in the New Year.