Our Blog

As 2015 draws to a close, we discuss the top 3 ways that we think will assist you in building a stronger sales enablement strategy in the New Year.

Sales and Marketing are two teams in business that have seen an explosion of sales enablement technologies, everything from the heavy adoption of CRM systems and marketing automation, to social media, mobile devices, and ubiquitous internet connectivity.

Unfortunately, most are coming to realize that the state of the sales rep is in a continued state of decline, and the role of marketing is in a paradigm shift that, for now, is only making things worse.

The balance of buyer-seller power is tipping favourably towards the buyer, and trends aren’t showing signs of slowing. The solution to the challenges already exists, and though implementation can vary across industries, a turn-key solution may be a click away.

As 2014 winds down, we find that the world of sales enablement remains largely in uncharted and evolving territory. It’s not a game of one-size-fits-all. This presents as an exciting adventure to some sales leaders, and as a baffling no-go to others.

Are you part of the second baffled party, but are ready to debut 2015 with an effective sales enablement strategy on your side? Ask yourself the following questions. They’ll help you get your bearings in the flexible and fluid world of sales enablement strategy.

Only 15% of sales calls leave executives with enough valuable information to make the decision to buy.

Successful organizations often function like a well-oiled machine. Typically, there has to be a general understanding of what it will produce at any given time under a set of circumstances. This is almost like science, black and white, but ready to adjust for new conditions, able to adapt and improve with technological advancement.