The pharmaceutical industry began to adopt closed loop marketing (CLM) strategies back in 2005. However, many companies are struggling to implement and maintain an effective CLM strategy especially with the overwhelming variety of digital tools available.
Physicians and healthcare providers (HCPs) are becoming increasingly busy, meaning they have less time for sales presentations. They are becoming tech-savvy and more comfortable using tablets and apps to find pharma product information.
This article is our fresh perspective on CLM as a digital solution for pharma. Exploring the key factors that pharma needs to succeed with their CLM strategy including digital detailing, sales and marketing alignment, and data analytics.
