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Topics: mobile sales enablement, content management ipad, edetailing ipad, sales enablement software, clm, Closed loop marketing app, ipad sales tool, ipad pharma sales, digital sales aid, ipad clm
One of the distinct advantages of top-tier CLM platforms is the ability to provide an entire briefcase of marketing material to the sales rep, and allow for any part of this high powered content to be easily retrievable during an eDetail. This powerful functionality enables the sales rep to deliver the appropriate material in any sales situation. It also brings up a new “Branding” paradigm; branding of the main “presentation” interface needs to work across all products being presented. The eDetailing environment should provide a seamless experience to the sales rep and customer for optimal delivery and reception of content across all represented products.
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Topics: edetail, clm platform skura, edetailing, edetail ipad, edetailing ipad
