Trade shows are one of the top B2B sales and marketing tools but their role is changing.
For years the main objective for exhibitors was pushing sales during the show, bombarding potential buyers with brochures and business cards, but the rise of digital sales and marketing techniques, as well as empowered buyers, means that this objective must change.
Today the major trade show objectives are,
- Brand awareness
- Lead generation
- Relationship building
Check out our infographic below with interesting stats about the current state of lead generation and nurturing at trade shows, and how to prepare for the future!
