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Sales and marketing alignment is a hot topic in 2016, but as marketers continue to create digital content marketing material that doesn't directly support the sales process, friction is added to the sales cycle and sales reps are left creating their own digital content over time.

Today's infographic  helps you understand the reasons why sales and markeitng alignment is a must have for business success in both sales and marketing. 

Data analytics are essential for effective digital content marketing, yet while most acknowledge that predictive analytics and closed loop marketing are essential for future success and optimization over time, most are failing to make effective use of the data inherently available with digital content sales and marketing operations.

Today we explore the top strategies you can employ for effective data analytics along your entire marketing and sales process.

Data-analytics, predictive analytics, prescriptive analytics, sales analytics software, actionable insights, natural language processing, machine learning… sound familiar?

Analytics are big business in 2016 with keywords such as these placing as top of mind challenges for digital content marketers and sellers.

With the year in full swing we’ve decided to lay out the current state of and challenges within data analytics for businesses.

Sales enablement is always changing and evolving, meaning that a definition that applied in the past may not accurately depict sales enablement today and tomorrow. As the sales stack becomes more crucial, the sales role more fragmented, and the sales support industry larger, a simple, applicable, and repeatable definition is required.

This week we’re taking a look at the state of the property and casualty (P&C) insurance industry from both an external and internal perspective, laying out some disruptive forces that are shaking up the way P&C is sold, bought, and understood by the end user.

This week we analyze how streaming content provider, Netflix, is inspiring B2B content marketing strategies through a comprehensive investigation of the article "Engagement Marketing in the Netflix Era" published by Lookbook HQ, 2015. Find out how today's best sales enablement solution can help you execute a Netflix-inspired marketing strategy.

This week we continue our conversation about content marketing looking at ways we can learn from best-in-class performers. Today we tackle how taking the time to create a content marketing strategy can significantly influence the success of your campaign.

This week we are analyzing the effectiveness of traditional sales training strategies. We look to determine why these strategies are no longer effective, and how sales enablement can enhance training to ensure effectiveness.

Although no two decision journey/purchase decisions are the same, buyers typically pass through three stages in their thought process before making any sort of choice. These stages include: 1) the awareness stage; 2) the consideration stage; and 3) the decision stage.

Today’s buyers are rapidly changing. On an individual level and broadly throughout the market, buyers are are becoming more empowered with the influx of information that they receive on a minute-to-minute basis. Today we explore the empowered buyer and help to explain some of the challenges faced by sales reps in the face of this demand for information.