As current technologies develop and change, it is our duty to evaluate and redefine the terms that have popped up in our collective lexicon over the past decade. The pharmaceutical industry has a growing affinity for the idea of eDetailing, and the word has taken on a suspiciously broad definition. Unfortunately, those who are searching for eDetailing platforms don’t know the intended purpose or power of effective eDetailing. How will you know when you’ve found the right eDetailing platform if you don’t know what you’re looking for?
