The P&C insurance industry is undergoing some radical disruptions to the established sales process, and consumers are now favouring a digital sales distribution over in person interactions, especially for easier policy purchases.
Today we examine why this shift is occurring, and what the future of P&C might look like after the dust settles.
Topics: sales enablement, digital marketing
How can you get the most value from your creative and marketing partners?
Gartner, Inc. recently reported new research showing that 50% of CMO’s digital marketing is outsourced. (U.S. Digital Marketing Spending Survey, 2013) This represents a significant investment in outside resources. With average marketing spend sitting at just over 10% of revenues and marketing budgets forecast to increase 6% in 2013, agencies – especially digital agencies – represent a huge investment.
Topics: content management, digital content management, digital marketing, customer engagement
In 2014 MGA’s and their parent insurance and financial companies face 5 customer engagement challenges to create a competitive advantage in a highly competitive market.
Topics: mobile sales enablement, ipad sales app, sales enablement, digital marketing, customer engagement
On the heels of one of the world’s worst years for business, global management teams are stepping up their requirements of a more tangible proof of marketing impact and outcome.
Topics: data analytics app, analytics software, predictive analytics, digital sales aid, closed loop marketing solutions, digital marketing, mobile sales presentation
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
