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Choosing the Right Sales Enablement Solution for Your Business

Posted by Kent Potts on Dec 29, 2014 10:06:43 AM

The State of Customer Engagement

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Topics: sales enablement solution, Skura SFX, sales enablement platform

Mobile Usability

Posted by Tara Anderson on Oct 21, 2013 11:00:00 AM

Mobile Usability is the determination if a product’s potential can achieve the goals of the user on a mobile device.  When determining product usability there are some key features to keep in mind.  For example, is it easy to use?  Does it have visual consistency? Is the process for completing the goal clear and defined?  Many app and website developers should keep in mind that their site or app should be easy to use in order to create a positive customer experience.  In order for sites or apps to perform properly on mobile devices (such as an ipad or iphone) they should have usability tests done.  If this is not completed then it may not have a user friendly experience.  Improper usability testing diminishes the user’s interest in the product.

Here are some techniques to design effective mobile websites and apps that should satisfy the needs of the most demanding users.

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Topics: mobile sales enablement, Skura SFX, content management, mobile content management, sales content management, digital sales aid, digital project, digital sales aids

Skura Announces the Release of Skura SFX Version 4.2

Posted by Kent Potts on Nov 5, 2012 11:00:00 AM

Oakville, ON, November 5th, 2012 – Skura Corporation, the leading provider of sales enablement solutions is pleased to announce the official release of SKURA SFX v4.2.

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Topics: Skura Corporation, mobile sales enablement, Skura SFX, edetailing software, sales enablement solutions

Novartis Greece Signs with Skura

Posted by Kent Potts on Oct 23, 2012 11:00:00 AM

View the press release here: Η Aqurance ξεκινάει συνεργασία με τη Novartis Hellas – ΕΠΙΧΕΙΡΗΣΕΙΣ – Capital.gr

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Topics: Skura Corporation, Skura SFX, skura detailing platform, e detailing software, business collaboration and sales enablement

SKURA signs agreement with Lundbeck for deployment of Mobile SFX

Posted by Kent Potts on May 23, 2012 11:00:00 AM

Oakville,ON, May 23rd, 2012 – Skura Corporation, the leading provider of mobile sales enablement solutions is pleased to welcome Lundbeck to their growing portfolio of valued clients. Skura’s product suite will provide Lundbeck’s sales team with instant access to valuable information, online/offline access to interactive and informative messaging, post engagement client follow-up tools and data analytics.

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Topics: digital content, Skura Corporation, mobile sales enablement, Skura SFX, data analytics app

SKURA SFX solution surpasses 30,000 users worldwide

Posted by Kent Potts on Feb 2, 2012 11:00:00 AM

Oakville, ON, February 2nd, 2012 – Since Skura Corporation launched the revolutionary SKURA SFX sales enablement solution in 2008, the sales solution has garnered global acclamation and today the company announced that SKURA SFX has surpassed 30,000 users worldwide.

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Topics: Skura Corporation, Skura SFX, sales enablement software, ipad content CRM, tablet content crm

Building device specific mobile applications is like building a modern day Nintendo NES game cartridge.

Posted by Kent Potts on Jan 12, 2011 11:00:00 AM

In the fall of 1976, I was introduced to the world of console gaming, the Coleco Telstar. When the Telstar was released it played only three games with three difficulty levels, it was a success and sold over a million units. On Christmas day 1977, Santa Claus delivered my Atari 2600. The initial launch library was 9 titles, and this kept me captivated and engaged for almost 3 years until toy manufacturer Mattel released the Intellivision. Armed with twelve games, better graphics and sound than its competitors, and the promise of a keyboard that would turn it into a home computer (never arrived), I was hooked until my sister broke the hardwired game controller that essentially scrapped the game system.

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Topics: mobile sales enablement, content management ipad, mobile sales enablement solution, Skura SFX

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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