Motivation is a tricky subject, everyone has a different level of motivation, things motivate people differently, and motivation can even fluctuate several times in a single day. This reality makes it difficult to accurately pinpoint the root of motivation. Thankfully, the science of motivation, that is, the various components that influence motivation, is well documented. This week we take a light hearted, scientific look into how motivation works for the Sales Rep, and how you can maximize the motivation of your sales team.