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Multi-channel, or omni-channel (device agnostic decision journey progression) excellence is a growing challenge in any industry, but none needs it more than the healthcare industry.

A majority of healthcare industry executives have stated that multichannel excellence is a top priority (the second highest priority behind cost controls) and several factors are influencing the growing need for a multichannel strategy.

Today’s article will explore the reasons why traditional in-person approaches are losing favour to multichannel tactics, and what this means for the future of communications.

Sales enablement is always changing and evolving, meaning that a definition that applied in the past may not accurately depict sales enablement today and tomorrow. As the sales stack becomes more crucial, the sales role more fragmented, and the sales support industry larger, a simple, applicable, and repeatable definition is required.

As 2015 draws to a close, we discuss the top 3 ways that we think will assist you in building a stronger sales enablement strategy in the New Year.

When it comes to the sales call, the selling company must meet the buyer where they want to be met. Now I’m not just talking about the coffee shop, or the sales presentation itself, but at every level of buyer expectation. Today we’re explaining how SKURA Sales Enablement software puts the buyer’s desired channel, knowledge, and decision journey stage in focus.

Earlier this week we discussed how the channel by which you deliver your message can impact the way a buyer interprets the meaning of that message. In case you missed it, you can check out our previous post here.

Choosing the right channel requires setting up a proper communications plan. For experienced marketers, this may seem redundant but the truth is, creating a communications plan helps you develop tailored and effective messages.  In turn, tailoring communications allows for a better understanding of your audience. Once this happens, you can determine what channel to use much easier and you can measure your efforts to figure out areas for improvement. 

Let's look at the 5 steps to creating an effective communications plan.

We recently discussed the importance of content marketing (in case you missed the post you can find it here). This week we are building off our recent conversation and discussing how content types and channels influence your communication.  We discuss how the medium is the message, the changing landscape of marketing techniques, and the most popular B2B marketing channels.

In my previous post, Understanding a Seamless Omni-Channel Sales Process, I discussed what having a successful Omni-channel strategy entails (in case you missed it, you can find that post by clicking here). Creating an effective Omni-channel strategy, however, might not be as easy as you think. I’ve complied a list of 5 ways that sales enablement software can assist you in successfully implementing Omni-channel for your business.

In an earlier post I took an introductory look into Omni-channel engagement. This week we expand on Omni-channel engagement by looking at some of the challenges of Multi-channel engagement, how Omni-channel engagement can be beneficial, and how sales enablement can help you achieve Omni-channel engagement. 

A Beginners Guide to Understanding Omni-channel Engagement

What is omni-channel engagement? When did it start? Why does it matter?

This week we take an introductory look into the somewhat new, but very relevant strategy of omni-channel communications to give you a well-rounded understanding of this topic.

What is sales enablement? It’s almost impossible to put your finger on an exact sales enablement definition. This is largely because of two reasons, one: the market is relatively new, and each player tends to define sales enablement in their own way, and, two: enablement isn’t actually a real word (yet), as I’ve come to realize through composing my written content on Microsoft Word.

This week we take a stab at defining sales enablement by combining and analyzing a number of external definitions. We also examine why we need sales enablement as it relates to current trends, and whether the current model is mitigating challenges, or chasing symptoms.