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3 Reasons: Best Trade Show Tools are Tablet & Sales Enablement Software

Posted by Kent Potts on Sep 26, 2014 11:20:00 AM

Trade shows are a great marketing tool. They are a place where hundreds of potential customers gather for one purpose, and that is to speak with you. When a consumer attends a trade show they are there for a reason. It’s to learn more about what you and your competitors have to offer. This creates an environment where you can reach hundreds of hot leads in just a few short hours.

With all the work that goes into researching, registering and setting up for a trade show why worry about bringing a tablet?

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Topics: sales enablement software, edetailing software, customer engagement

Defining eDetailing: How to Improve Marketing and Sales Effectiveness

Posted by Kent Potts on Sep 8, 2014 11:23:00 AM

Marketing and Sales have always had to work together. It’s a game. Marketing is the point guard, setting up the play and passing the ball to the sales team at the perfect moment for the slam-dunk. But, setting up that “perfect play” is often easier said than done.

One of the main hardships of being unable to streamline the marketing and Sales process has to do with content. In fact, 41% of salespeople don’t know which marketing content to use, how to use it, or when to use it. Understanding which content to use and when to use it is a key element in every customer touch point. Luckily, there is a tool that can help solve this problem.

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Topics: edetailing, edetailing software, sales enablement tool, sales presentations

Creating Content: For the Pharma Rep

Posted by Tara Anderson on Nov 25, 2013 11:00:00 AM

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Topics: closed loop marketing, edetailing software, ipad pharma sales, Pharma iPads, closed loop marketing solutions, closed loop marketing pharma, content management platform, cms, clm software

Responsive Design on Digital Projects

Posted by Tara Anderson on Oct 7, 2013 11:00:00 AM

The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.

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Topics: digital content, edetail, edetailing, clm, clm app, closed loop marketing, Closed loop marketing app, edetailing software, Closed loop marketing iPad, responsive design

5 Tips why Skura SFX is the Right Software

Posted by Kent Potts on May 10, 2013 11:00:00 AM

Everyone knows what tablets are capable of when implemented properly within an enterprise sales force. So when it comes to offering your customers engaging content, go for WOW & NOW!

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Topics: content management ipad, edetail, edetailing software, Closed loop marketing iPad, ipad as a sales tool, mobile clm, tablet clm, Pharma sales enablement, iPad Closed loop marketing

Skura Announces the Release of Skura SFX Version 4.2

Posted by Kent Potts on Nov 5, 2012 11:00:00 AM

Oakville, ON, November 5th, 2012 – Skura Corporation, the leading provider of sales enablement solutions is pleased to announce the official release of SKURA SFX v4.2.

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Topics: Skura Corporation, mobile sales enablement, Skura SFX, edetailing software, sales enablement solutions