Trade shows are a great marketing tool. They are a place where hundreds of potential customers gather for one purpose, and that is to speak with you. When a consumer attends a trade show they are there for a reason. It’s to learn more about what you and your competitors have to offer. This creates an environment where you can reach hundreds of hot leads in just a few short hours.
With all the work that goes into researching, registering and setting up for a trade show why worry about bringing a tablet?
The Aberdeen Group report found that: “The top sales teams closed more deals with tablets — achieving an average of 109% of quota.” Additionally, a report done by MutualMobile.com stated: “Almost 70% of sales organizations using tablets are already seeing a significant ROI.”
Bringing a tablet to your next trade show is no longer an option, it’s simply a necessity for customer engagement. If this isn’t enough, here are some other reasons why a tablet and sales enablement software are the best trade show tools for a sales rep.
1) No Paper, No Problem
Let’s be honest, we are becoming a paperless society, and that’s OKAY. The issue with paper? It’s not adaptable. If changes are needed and you’re at the trade show armed only with a binder full of old, outdated paper, you’re out of luck. But with a tablet your sales team has all the up-to-date content they need to close the deal, and it’s all just a tap away using sales enablement software. Paper is also very expensive. Printing off hundreds of flyers can be extremely costly, using a tablet can not only provide your sales team with current content but it will also cut cost for your company.
2) Make Transferring Lead Information Seamless
By using a tablet, it is easy to acquire potential customers’ information. Not only that but sending that information to your awaiting sales team at the office is just a click away. Using eDetailing software, that information can be sent immediately into your CRM tool allowing your sales team to immediately contact new leads right when you’re top-of-mind and they are ready to purchase.
3) Attract More Leads To You
There is nothing attractive about a desk full of flyers and a stack of business cards. This is what consumers are used to at trade show, and they are sick of it.
Spice it up by having attractive, interactive material on your tablet. Nothing will attract more eyes than saying: “Hey, do you want to try this?” Giving the consumer something that will engage them means they will have warmed up to you, making the transition from having fun, to telling them about your product effortlessly.
Make your next trade show a successful one by driving engagement, capturing lead information and generating more revenue just by bringing a tablet.
When’s your next trade show? Time to arm yourself with the right sales enablement software for customer engagement.
