This week we continue our conversation about content marketing looking at ways we can learn from best-in-class performers. Today we tackle how taking the time to create a content marketing strategy can significantly influence the success of your campaign.
Topics: digital content, content management, inbound marketing, data analytics
Did you know that in a single day there are more than 2 million blog posts published? (Source: Content Marketing Institute, 2015). Add to that the countless number of social media updates, e-newsletters, and materials such as white papers.
The Internet is bursting at the seams with content, and that content is just multiplying daily. Is your content breaking through the clutter? Content marketing is an area that looks a lot easier than it actually is. As a matter of fact, “only 33% of B2B marketers say their organizations are effective at content marketing, down from 38% last year” (Source: Content Marketing Institute/ Marketing Profs, 2015).
This week, we discuss how best in class performers are succeeding at content marketing through their strategy, budgeting, and ability to produce.
Topics: digital content, content management, inbound marketing
How is marketing evolving? A simple, straight forward question and here is the answer. It is all in recognition to the Internet. Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”. They are gaining knowledge about new products through the web. This has given additional processes for researching and buying these new products. The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”. Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.
Topics: mobile sales enablement, edetail, edetailing, sales enablement software, content management, crm integrations, inbound marketing
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
